Secret identities! It’s not unusual for celebrities to have public social media accounts for their fans — and private ones for their friends.
The Kardashian sisters are all super-active on Instagram, but according to Kourtney Kardashian, there’s more going on behind the scenes that fans don’t get to see. During a June 2019 episode of Keeping Up With the Kardashians, the Poosh founder revealed that her younger sisters Kendall Jenner and Kylie Jenner have finstas, or fake Instagrams.
Kourtney revealed the names of her sisters’ secret accounts on the show, but the intrepid editors at KUWTK censored them. While live-tweeting the episode, Khloé Kardashian noted that she also had an undercover account, but she couldn’t see the appeal.
“Kourtney made me a Finsta when we were drunk and I’ve only used it once,” she wrote at the time. “To me, it’s pointless.”
While some celebrities use their secret social media accounts to share private photos with their inner circle, others give their alternative profiles a theme. In 2017, Lorde was outed as the mastermind behind Onion Rings Worldwide, an Instagram solely devoted to reviewing onion rings at restaurants around the globe.
During a June 2017 interview on The Tonight Show Starring Jimmy Fallon, the “Solar Power” singer confirmed the she was the appetizer connoisseur who made the page.
“I sort of naively didn’t realize it would be, like, a thing that I was going to different places and trying the onion rings at each of those places,” she explained. “I feel like it reads like the kind of thing that a pop star would do to, like, look relatable.”
The Grammy winner added that the account started as a “funny thing” she and her friends thought of while on tour. “I was like, ‘This is a good pastime,'” she joked before noting that she deleted it after just four posts. “I just felt like it was, like, ‘Now everyone knows about it,’ and … people are gonna be throwing onion rings at me on tour, and it’s gonna, like, turn into a whole thing. It was fun for, like, five seconds, but I’m still gonna keep eating onion rings.”
Eventually, however, the pull of fried onions proved to be too strong, because Lorde reinstated Onion Rings Worldwide in December 2020. “Don’t call it a crumb back,” she wrote alongside a photo of two golden rings.
Keep scrolling to see more celebrities who’ve maintained secret social media accounts:
"I do have a secret TikTok, which I don't post on, and I don't follow anyone I know on it," the model confessed in her March 2022 InStyle cover story. "I'm a lurker, but it's for, like, mom videos and kids' lunch videos." Stephen Lovekin/Shutterstock
In January 2022, the Maleficent actress confirmed fan speculation about her secret TikTok account. "I confirm that it is me," she told Jimmy Fallon of the account named @user6754189318472. "I was just doing it as a joke! I just post what I want. It's silly. It's like a little secret." Broadimage/Shutterstock
Fans have long believed that the "XO" singer has a secret Snapchat account because she has shared photos of herself and her daughter Blue Ivy with some of the app's signature filters on their faces. Richard Young/Shutterstock
In April 2020, Kim Kardashian revealed that her grandma Mary Jo "M.J." Shannon has a "creep IG account" that she uses to keep track of her kids and grandkids. Jake Holly/Startraks
"They're my favorite. I think they're underrated," the "Green Light" songstress told Fallon in June 2017, explaining why she started her secret onion ring reviews Instagram account. "I don't think they get enough credit for how delicious they are." Richard Shotwell/Invision/AP/Shutterstock
In November 2019, the Spencer star revealed that she maintains an Instagram account for her close friends and family. "Sorry, y'all, it's just for my exclusive friends," she said during a Wired interview with her Charlie's Angels costars Naomi Scott and Ella Balinska. "She's actually great on social media," Scott joked. "You guys are missing out." Stephen Lovekin/Shutterstock
The Mad Men alum doesn't have any public social media accounts, but he does use Instagram for a very specific purpose. “I have an Instagram account that I use to follow beautiful places and baby animals and things that make me feel joy," he said in June 2017. Stephen Lovekin/Shutterstock
The Bridesmaids star has an official Instagram account for fans, but she also maintains a private profile exclusively for her closest friends. (She counts January Jones and Sarah Paulson as followers.) Charles Sykes/Invision/AP/Shutterstock
The Kylie Cosmetics founder and the supermodel both have secret Instagram accounts, according to their older sister Kourtney. Rich Fury/Invision/AP/Shutterstock
In the August 2020 book Finding Freedom, royal biographers Omid Scobie and Carolyn Durand claimed that the Duke of Sussex once maintained a secret Instagram account with the username @SpikeyMau5. The handle was an homage to his favorite DJ, Deadmau5, and his Facebook alias, Spike Wells. Tim Rooke/Shutterstock
Like Lorde, the Game of Thrones alum has an Instagram account devoted to food reviews. Turner uses the handle @sophiessaugagereviews to share her thoughts on various sausages she's tried. "Passionate Bout The Saus," reads the account's bio. Rob Latour/Shutterstock
In March 2017, the "Easy on Me" singer revealed that she has a separate Twitter account she uses to post slightly less PG messages. "I'm not allowed access to my [official] Twitter, because I'm quite mouthy and I say the wrong thing a lot of the time," she said. "They don't know I have a secret account — well, obviously they do now because I said that. By 'they,' I mean my management." The performer later confirmed that she deleted her account after postponing her Las Vegas residency. “I was embarrassed,” she told Elle about seeing the backlash from her fans online. “I went into hiding.” Cliff Lipson/CBS
The supermodel maintains a secret Instagram account that she uses to follow fashion trends, among other things. "I don't care about people who post what they're eating or the weather," she told HELLO! Fashion Monthly in November 2015, adding that she looks at it to keep up with trending topics. "I have to, otherwise I wouldn't know what anyone was talking about." Richard Young/Shutterstock
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